The Drum’s top 20 Ads of the Day in 2014 – Honda, Nike, O2, Three, Vodafone...
It's that time of year again when we round up our favourite ads from the last 12 months. So in no particular order, here are our most entertaining, eye-catching and memorable 2014 Ads of the Day.
View ArticleCreative Showcase: Featuring Adam&EveDDB, Mother London, M&C Saatchi...
Welcome to The Drum Creative Showcase.As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.You can...
View ArticleLand Rover and SSE sign up for ITV Rugby World Cup sponsorship
Land Rover and SSE are to sponsor ITV's coverage of the Rugby World Cup as exclusive joint partners across all ITV platforms. The fully integrated package includes sponsorship of coverage across ITV’s...
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Land Rover boss hits out at ‘copy-paste’ Chinese cars such as Landwind X7
Land Rover boss Ralph Speth has hit out at ‘copy-paste’ Chinese motors, taking inspiration from the Range Rover Evoque, in particular the Landwind X7 which was unveiled at the Guangzhou Auto Show last...
View ArticleAmazon experiments with ad opportunities on Kindle
Amazon is experimenting with how brands can advertise on its Kindle platform, revealing it recently partnered with Land Rover on a branded e-book.Speaking at the Financial Time’s Digital Media event,...
View ArticleCollider taps Imagination's Mark Baron for production director role
Collider has hired Mark Baron as production director.He is to lead the agency's production arm and oversee global brand projects as well as events.Baron joins from creative agency Imagination where he...
View ArticleLand Rover fires up interactive story for Instagram as its digital expertise...
Land Rover is encouraging fans to build and navigate their own personalised story on Instagram as it looks to sharpen how it activates the brand in the online arena.The social network’s strong visual...
View ArticleThe Drum’s top 10 tech disruptions of the week - Apple Pay in the UK, Twitter...
It’s been a busy week in technology. Here The Drum has rounded up 10 of the top tech innovations that have been touted this week as capable of disrupting the world as we know it.1. A number of high...
View ArticlePandora rolls out one-hour sponsored listening feature for all brands
Online radio service Pandora has officially launched its ‘Sponsored Listening’ feature for advertisers that gives listeners an hour of ad-free music once they engage with a brand’s video or interactive...
View ArticleLand Rover launches experimental 'See Winter in a New Light'...
Land Rover has launched its third annual Hibernot campaign with Mindshare which takes the approach of encouraging people to embrace winter through an experimental campaign consisting of several...
View ArticleLand Rover turns to Periscope and Facebook Live for ad campaign
Land Rover has turned to Facebook Live and Periscope to showcase its vehicles capabilities with live stream test drives.Every Friday afternoon throughout April, Land Rover will host multiple live...
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Chip Shop Awards judges pick the ads that could and should run for real
The Chip Shop Awards 2016 winners were crowned last night with some ingeniously creative ads getting the recognition they deserve.Yet sadly few of them, if any, will ever run in the real world.That's...
View ArticleJaguar Land Rover set to unveil Uber rival via new InMotion research division
Jaguar Land Rover has launched a tech startup, InMotion, to test a number of different services, including a car-sharing service, as it looks to gain ground on companies like Uber.The new research...
View ArticleJaguar Land Rover, Topshop and Vice unite to find the equation for a modern...
What makes a 'modern brand'? Creative Social is bringing together Jaguar Land Rover, Converse, Topshop and more to help crack the formula.Following the launch of Creative Social's Brand Social event in...
View ArticleJaguar puts tennis fans on centre court with Andy Murray in new virtual...
Jaguar UK is using its Wimbledon sponsorship to offer tennis fans a unique perspective of Andy Murray on centre court with a new VR experience as part of its #FeelWimbledon campaign.Jaguar Land Rover...
View ArticleAndy Murray gears up for Wimbledon in Jaguar challenge with John McEnroe
With Wimbledon just days away official sponsor Jaguar is stepping up is activation around the tournament with the help of brand ambassador Andy Murray in a new ad testing the proficiency of world...
View ArticleCarmakers seek assurances from government before future UK investment...
Nissan and Jaguar Land Rover have demanded guarantees from the UK government over Brexit fears before they commit to future investment in the UK. Nissan, which operates from Sunderland, wants...
View ArticleJaguar Land Rover partners with Gorillaz member to promote its Formula E work
Jaguar Land Rover has partnered with Gorillaz guitarist Noodles for a new campaign promoting the potential of its electric vehicle technology and highlighting the opportunities for young people to get...
View ArticleLand Rover expands rugby sponsorship with Glasgow Warriors deal
Land Rover has broadened its rugby sponsorship portfolio after forming a new partnership with Glasgow Warriors.The three-year deal was announced today (26 April) at the Warriors’ Scotstoun Stadium and...
View ArticleL’Oreal, Nestle, GSK, Tencent and RTB join GroupM push to tackle brand safety...
Leading brands and publishers have joined with GroupM China to launch a Brand Safety Initiative in a bid to improve trust and provide more accountability around digital advertising in China. The...
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